Svenskt Tenn, on the Strandvagen in Stockholm, is the lovely retail arm of a company founded in 1924 by Estrid Ericson and designer/architect Josef Frank. The shop showcases what I think Swedish design is all about, and I found it both approachable and inspiring. These pictures only hint at the fabulosity of this place – the colors are exciting, the combinations chic and interesting.
The store features a broad selection of textiles designed by Frank, considered by many the father of Swedish Modernism. He designed more than 200 textile patterns between 1909 and 1950, of which 40 are currently available through the Svenkst Tenn website. An avid botany enthusiast, Frank used nature's colors and shapes to bring the outdoors in. Given Sweden’s grey winters, these fabrics surely were as warmly embraced then as now.
This club chair, in Josef Frank’s Celotocaulis (green on linen), complete with the sheepskin draped over, is the one picture that for me defines today’s Swedish style – optimistic but practical!