As if Brim­field this Fri­day were not enough to look for­ward to, next week is the long-awaited Blogfest2011! This 3-day event is strictly for design blog­gers or design­ers with blogs (not the same thing) and spon­sored by the won­der­ful peo­ple at Kravet and Lee Jofa. Kravet and Lee Jofa rec­og­nized early on the impor­tance and reach of "new media". They embrace social media in its many forms and clearly under­stand that 100+ blog­gers cham­pi­oning your brand and prod­ucts offers a major return on investment.

The agenda is sim­ply amaz­ing. Mon­day focuses on tra­di­tional design mag­a­zines and their evo­lu­tion in the "new media" world. (Not sure why I still put "new media" in quotes; it's not that new any more.) Atten­dees will hear from the edi­tors of House Beau­ti­ful, Veranda and Town & Coun­try. We will hear from those who cre­ate and pub­lish the gor­geous mags that you and I fill our inspi­ra­tion fold­ers from! I look for­ward to hear­ing how these tal­ented folks are nav­i­gat­ing the chang­ing media landscape.

Mon­day evening frankly sounds like a non-stop party! First a sneak peak and tour with (Elle Décor editor-in-chief Michael Boodro) of the Elle Décor Mod­ern Life Con­cept House. Fol­lowed by the #DesignTV cock­tail party and TweetUp hosted by Amy Dra­goo, Jonathan Legate and Joss & Main.

If we all sur­vive Mon­day, Tues­day is another action-packed day. Blogfest2011 coin­cides with both the Inter­na­tional Con­tem­po­rary Fur­ni­ture Fair and the Kips Bay Dec­o­ra­tor Show­house. (Note to self: charge cam­era bat­tery and bring [styl­ish] sen­si­ble shoes. 2nd note to self: go buy styl­ish sen­si­ble shoes.) We will be attend­ing both if we can walk really, really fast. Fol­lowed by lunch and the unveil­ing of the Lilly Pulitzer col­lec­tion from Lee Jofa. That already sounds like a full day, right? But wait: let's add Bar­bara Barry her­self pre­view­ing her new Indo­chine col­lec­tion with Kravet, and then hav­ing tea with all the atten­dees! OMG! At this point, I could pass out a happy, happy girl (prob­a­bly wear­ing slip­pers). No, let's hop on a bus to Long Island City for a cock­tail party where Tra­di­tional Home and Lee Jofa will present the Her­itage Col­lec­tion via sets designed by design lumi­nar­ies like Eric Cohler, Thomas O'Brien and Dia­mond and Baratta. And did I men­tion, they will be there??!! Full-scale swoon! Folks — it's not even din­ner time yet! Back to the city to the Sub-Zero and Wolf Man­hat­tan show­room in the A&D Build­ing for a culi­nary adven­ture. I. can. not. com­pre­hend. this. day.

And so Wednes­day dawns. Are you think­ing "how can they fol­low Tues­day with­out a let down?" Oh, I know — let's have break­fast with the amaz­ing Mar­garet Rus­sell, editor-in-chief of Archi­tec­tural Digest! Fol­low this with a stu­dio tour of Kravet, Lee Jofa and Brun­schwig & Fils for a glimpse into the world of fab­ric devel­op­ment. And a guided tour of the New York Design Cen­ter. Finally, the sweet end­ing will be in 1stdibs newly-opened NYDC space.

This post is just the agenda! Stay tuned over the fol­low­ing weeks as I share all the excite­ment that actu­ally takes place. And my pro­found thanks in advance to Kravet and Lee Jofa for offer­ing so many of us this won­der­ful opportunity!