Monday, May 23, 2011
The major highlight of Blogfest2011 for me was Kravet's studio tour. Fabrics, in all their glorious variety, are one of the joys of this business. To see even a small part of the 18–24 month process of creating a new collection was truly inspiring.
As you might expect, at the Kravet/Lee Jofa office there is fabric everywhere!
new releases from Kravet
ready for a party at Kravet Studio
working on design boards for kravet showrooms — each one is different
a new windsor smith pattern before revisions
computer rendering at kravet
kravet carpet — works in progress
new Lilly Pulitzer for Lee Jofa
inspiration from Italy at Kravet
exquisite embroidery on a new Kelly Wearstler pattern for Lee Jofa
With new collections in the works from Jonathan Adler and others, it's definitely an exciting time to work at and with Kravet/Lee Jofa! Bringing these new products to market is a complex and detail-oriented job, with some fabric patterns being chosen thread by thread. Computer aids have expedited the process in some areas, but much is still accomplished by hand and eye. It is fascinating to see a bit of the "inside" work, and enlightening to see everyone who works at Kravet looking so happy and creative. Kudos to the entire team and thanks for the sneak peak into you daily work lives!
Sunday, May 22, 2011
Blogfest2011, the first of its kind event in NYC last week, was the brainchild of Beth Greene and the Kravet/Lee Jofa team. I've always been a fan of Kravet — they are my first go-to on every project due to the depth and breadth of their product line, which includes fabrics, furniture, hardware, carpet and lighting. Add in exceptional quality and amazing client service — they are a company that loves designers and are much loved in turn. Why then invite 120 designer bloggers and designers who write blogs to NYC for three days of design amazement? Because that's how fans are turned into brand evangelists.
Social media savvy Kravet recognizes the reach of design blogs and the influence they have on those who read them. While interior designers are the conduit through which Kravet sells its trade-only products, touching millions of prospective end consumers of their products directly via blogs can only reinforce their brand. When consumers start asking for Kravet products, that's a huge win for both Kravet and interior designers. Kravet's magazine ads are terrific, but now they are taking their message to the streets via "the beat reporters of today" as Newell Turner (editor in chief of House Beautiful) describes bloggers.
the delightful Kravet family
The entire Blogfest2011 event was successful, with only a minor letdown on the first day. I think a lot of the bloggers assumed that lunching with Hearst was the same as being taken seriously by Hearst. The now infamous "fluffy slippers" comment aside, there were some editors who were clearly condescending toward blogging as a medium, while others, if not truly embracing bloggers, acknowledged that the publishing landscape is fast becoming a more level playing field. When anyone can publish to the web, yes Major Magazine Editors, there may be a lot of unprofessional looking blogs with poor editing and writing. But there will also be professionals who train their own teams and produce digital content to rival your own. I felt Hearst missed an opportunity to learn from an audience so dedicated to communication.
All told, a major thank you and huzzah to Kravet for an outstanding event. My favorite part was the studio tour of Kravet, to be shared in my next post.
Monday, May 16, 2011
While I am off to NYC for Blogfest2011, I will leave you with some of the fun and often silly finds from Brimfield. Brimfield was crazy crowded, a nice change from recent years where buyers were thin on the ground. The Tweetup was a huge success, and I was delighted to meet so many Twitter friends in real life! Enjoy these images:
my guess is a circus prop? too funny!
a graphic pair of inlaid bone or horn lamps
an architectural salvage piece with interesting details
industrial chic is alive and well
another vintage industrial piece
a puss in boots fountain — made me think of shrek!
signs of every kind are still in vogue at brimfield
vintage hats at brimfield — I bet sales were brisk post-royal wedding!
gorgeous brass paws
the most beautifully curated booth at brimfield
extraordinary opal glass finials
Brimfield was super-fun thanks to these friends:
delightful new friends mally skok and gloria collins
the unparalleled leslie carothers
great to meet tweeps jessica ryan and shelley holmes
wonderful to see marcy michaud again
new tweeps danielle hatfield and brandon pierce
the mastermind of the brimfield tweetup gretchen aubuchon
gretchen and co-conspirator cynthia bogart
Susan Cohan ponders those intently tweeting during the live tweetchat
Special thanks to sponsors Benjamin Moore and Aubuchon Hardware for the terrific tent and goody bags! Everyone had a blast!
Sunday, May 15, 2011
Many thanks to Jessica Cumberbatch Anderson for including one of my rooms in her article for HGTV.COM! The HGTV piece, titled "8 Classic Color Combos" looks at tried-and-true color palettes from top designers. My featured family room leans toward moss green and mid-range blue (all drawn from the rug), but you need only look outside at sky and leaf for a variety of shades you can interpret for your own home.
as featured on hgtv.com
THANK YOU Jessica!