Archive for May, 2011

Monday, May 23, 2011

blogfest2011 — kravet studio tour

The major high­light of Blogfest2011 for me was Kravet's stu­dio tour. Fab­rics, in all their glo­ri­ous vari­ety, are one of the joys of this busi­ness. To see even a small part of the 18–24 month process of cre­at­ing a new col­lec­tion was truly inspiring.

As you might expect, at the Kravet/Lee Jofa office there is fab­ric everywhere!

new releases from Kravet

new releases from Kravet

ready for a party at Kravet Studio

ready for a party at Kravet Studio

working on design boards for kravet showrooms - each one is different

work­ing on design boards for kravet show­rooms — each one is different

a new windsor smith pattern before revisions

a new wind­sor smith pat­tern before revisions

computer rendering at kravet

com­puter ren­der­ing at kravet

kravet carpet - works in progress

kravet car­pet — works in progress

new Lilly Pulitzer for Lee Jofa

new Lilly Pulitzer for Lee Jofa

inspiration from Italy at Kravet

inspi­ra­tion from Italy at Kravet

exquisite embroidery on a new Kelly Wearstler pattern for Lee Jofa

exquis­ite embroi­dery on a new Kelly Wearstler pat­tern for Lee Jofa

With new col­lec­tions in the works from Jonathan Adler and oth­ers, it's def­i­nitely an excit­ing time to work at and with Kravet/Lee Jofa! Bring­ing these new prod­ucts to mar­ket is a com­plex and detail-oriented job, with some fab­ric pat­terns being cho­sen thread by thread. Com­puter aids have expe­dited the process in some areas, but much is still accom­plished by hand and eye. It is fas­ci­nat­ing to see a bit of the "inside" work, and enlight­en­ing to see every­one who works at Kravet look­ing so happy and cre­ative. Kudos to the entire team and thanks for the sneak peak into you daily work lives!

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Sunday, May 22, 2011

blogfest2011 — kravet's marketing win

Blogfest2011, the first of its kind event in NYC last week, was the brain­child of Beth Greene and the Kravet/Lee Jofa team. I've always been a fan of Kravet — they are my first go-to on every project due to the depth and breadth of their prod­uct line, which includes fab­rics, fur­ni­ture, hard­ware, car­pet and light­ing.  Add in excep­tional qual­ity and amaz­ing client ser­vice — they are a com­pany that loves design­ers and are much loved in turn. Why then invite 120 designer blog­gers and design­ers who write blogs to NYC for three days of design amaze­ment? Because that's how fans are turned into brand evan­ge­lists.

Social media savvy Kravet rec­og­nizes the reach of design blogs and the influ­ence they have on those who read them. While inte­rior design­ers are the con­duit through which Kravet sells its trade-only prod­ucts, touch­ing mil­lions of prospec­tive end con­sumers of their prod­ucts directly via blogs can only rein­force their brand. When con­sumers start ask­ing for Kravet prod­ucts, that's a huge win for both Kravet and inte­rior design­ers. Kravet's mag­a­zine ads are ter­rific, but now they are tak­ing their mes­sage to the streets via "the beat reporters of today" as Newell Turner (edi­tor in chief of House Beau­ti­ful) describes bloggers.

the delightful Kravet family

the delight­ful Kravet family

The entire Blogfest2011 event was suc­cess­ful, with only a minor let­down on the first day. I think a lot of the blog­gers assumed that lunch­ing with Hearst was the same as being taken seri­ously by Hearst. The now infa­mous "fluffy slip­pers" com­ment aside, there were some edi­tors who were clearly con­de­scend­ing toward blog­ging as a medium, while oth­ers, if not truly embrac­ing blog­gers, acknowl­edged that the pub­lish­ing land­scape is fast becom­ing a more level play­ing field. When any­one can pub­lish to the web, yes Major Mag­a­zine Edi­tors, there may be a lot of unpro­fes­sional look­ing blogs with poor edit­ing and writ­ing. But there will also be pro­fes­sion­als who train their own teams and pro­duce dig­i­tal con­tent to rival your own. I felt Hearst missed an oppor­tu­nity to learn from an audi­ence so ded­i­cated to communication.

All told, a major thank you and huz­zah to Kravet for an out­stand­ing event. My favorite part was the stu­dio tour of Kravet, to be shared in my next post.

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Monday, May 16, 2011

brimfield fun and friends

While I am off to NYC for Blogfest2011, I will leave you with some of the fun and often silly finds from Brim­field. Brim­field was crazy crowded, a nice change from recent years where buy­ers were thin on the ground. The Tweetup was a huge suc­cess, and I was delighted to meet so many Twit­ter friends in real life! Enjoy these images:

brimfield circus prop

my guess is a cir­cus prop? too funny!

brimfield bone lamps

a graphic pair of inlaid bone or horn lamps

brimfield architectural salvage

an archi­tec­tural sal­vage piece with inter­est­ing details

brimfield industrial table

indus­trial chic is alive and well

brimfield industrial piece

another vin­tage indus­trial piece

brimfield fountain

a puss in boots foun­tain — made me think of shrek!

brimfield signs

signs of every kind are still in vogue at brimfield

brimfield hats

vin­tage hats at brim­field — I bet sales were brisk post-royal wedding!

brimfield brass paws

gor­geous brass paws

brimfield booth

the most beau­ti­fully curated booth at brimfield

brimfield opal glass finials

extra­or­di­nary opal glass finials

Brim­field was super-fun thanks to these friends:

mally skok and gloria collins

delight­ful new friends mally skok and glo­ria collins

leslie carothers

the unpar­al­leled leslie carothers

jessica ryan and shelley holmes

great to meet tweeps jes­sica ryan and shel­ley holmes

marcy michaud

won­der­ful to see marcy michaud again

danielle hatfield and brandon pierce

new tweeps danielle hat­field and bran­don pierce

gretchen aubuchon

the mas­ter­mind of the brim­field tweetup gretchen aubuchon

gretchen aubuchon and cynthia bogart

gretchen and co-conspirator cyn­thia bogart

intently tweeting during the live tweetchat

Susan Cohan pon­ders those intently tweet­ing dur­ing the live tweetchat

Spe­cial thanks to spon­sors Ben­jamin Moore and Aubu­chon Hard­ware for the ter­rific tent and goody bags! Every­one had a blast!

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Sunday, May 15, 2011

cmi — in the news: on hgtv.com

Many thanks to Jes­sica Cum­ber­batch Ander­son for includ­ing one of my rooms in her arti­cle for HGTV.COM! The HGTV piece, titled "8 Clas­sic Color Com­bos" looks at tried-and-true color palettes from top design­ers. My fea­tured fam­ily room leans toward moss green and mid-range blue (all drawn from the rug), but you need only look out­side at sky and leaf for a vari­ety of shades you can inter­pret for your own home.

as seen on hgtv.com

as fea­tured on hgtv.com

THANK YOU Jessica!

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